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With all the commotion on West Third Street over the last year, somehow Tony Riviera's Luigi Osteria (Luigi's on 3rd) has gotten lost in the fray. Word on the street is that the restaurant's name didn't resonate with the nabe and now Riviera is rebranding the Italian eatery into Tribeca to attract a younger, hipper crowd. Expect a total menu overhaul to follow. [EaterWire]
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