You didn't think the Sprinkles empire was going to cease expanding, did you? Because it's not. In addition to growing both the Sprinkles Cupcakes and Sprinkles Ice Cream brands, founders Charles and Candace Nelson are launching a new chocolate line inspired by its cupcake flavors and they're considering new desserts like doughnuts. Meanwhile, a modified store concept that combines cupcakes, ice cream and cookies, simply called "Sprinkles" is planned to open later this year in Atlanta and Vegas. And finally, the cupcake ATM. Expect an updated, stand-alone version selling the Sprinkles line of products in the future. [NRN]
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