JUICEBOX Truck Takes to the Streets, Built Custom Burgers Launches Monday, More!

MEALS ON WHEELS— Juice + Food Truck, it was bound to happen. JUICEBOX, which will camp out at Coachella, is a fancy new 100% sustainable juice-slinging vehicle (a Mercedes-Benz BlueTec which runs on Bio-Diesel) that serves made-to-order 16-ounce juices pressed from local, organic produce. The truck rolled out March 9 and founders Robert Connolly and Robbie Pyle plan to launch a second vehicle and eventually a brick and mortar. [EaterWire]

DOWNTOWN— The first outpost of Jeff Weinstein's fast casual Counter spinoff, Built Custom Burgers, opens on Monday by USC. [EaterWire]

PASADENA— The long-tracked and delayed Urth Caffe is moving full steam ahead for a summer debut, reports Zagat. Behold, the ginormous Spanish style cafe and its early exterior art by California Pottery and Tile Works. [Zagat]