Nozawa Bar, a Hidden 10-Seat Sushi Bar at sugarFISH BH

The new sugarFISH in Beverly Hills has a secret. A pretty epic secret at that. Pass through the N. Canon Drive eatery, straight back as if you were looking for the bathroom. And, wait, what's that room off to the left? Enter: Nozawa Bar, a 10-seat reservation-only sushi experience not for the faint of heart. From the team that brought you the defunct Sushi Nozawa and sugarFISH comes a new, advanced omakase experience presided over by Osamu Fujita (Sushi Nozawa), serving a daily changing 20-course meal of rare and exotic sea animals. Craving raw octopus? Step right this way.

Nozawa Bar, which served its first omakase meal last night, is offering both lunch and dinner priced at $130/head and $150/head respectively. But that excludes alcohol, which is available off this list.

Each meal has two seatings: noon and 1:45 p.m., and 6 or 8 p.m. One must reserve a seat (up to 90 days in advance) with a credit card right here. As noted on the Nozawa Bar website, if you are late for a reservation, you will simply forfeit that course(s). No going back. Plates are delivered to all diners at exactly the same time so make sure to arrive on time. While Nozawa Bar will honor some dietary restrictions if noted in one's reservation, the sushi bar will not cater specifically to vegetarians or those with allergies to rice, vinegar, gluten, seaweed, or shellfish. Sorry guys.

The takeaway here is that Nozawa Bar is an advanced level sushi adventure, open to anyone actually able to score one of those 10 seats. And those seats will likely be a very hot ticket. While management didn't want to share too many menu details, this is a place geared to hard core sushi eaters and those looking to find exciting and challenging dishes. A conceptual departure from both Sushi Nozawa and sugarFISH, though serving the same pristine quality of seafood. However, that's not to say that a dish or two from the original Sushi Nozawa, like, say, monkfish liver, won't resurface here. [EaterWire]