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Remember how Jeff Weinstein of The Counter and Freddy Smalls has staked claim on The Shack in Santa Monica? Sounds like this could potentially be connected to his new venture there, but starting tomorrow and spanning one full week, The Shack is holding a Philly cheesesteak pop-up titled Freddy Does Philly from 11 a.m. to 2:30 p.m. A fun idea since SaMo isn't exactly rife with cheesesteaks. For sale at $12, sandwiches come with ribeye, marinated Hungarian peppers and onions, mushrooms (optional), and beer for $4 extra. [EaterWire]

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