Is it a coincidence that tomorrow marks National Ice Cream Sandwich Day, as well as the launch of Coolhaus' second brick and mortar ice cream facility? Perhaps. Perhaps not. This here is the handiwork of Design, Bitches, the ladies behind Coolhaus in Culver City and also Superba Snack Shop on Rose in Venice. They've outfitted Pasadena in shiny chrome and black truck tire rubber, with a Coolhaus-branded mural behind the central kiosk. Overall, minimalist but also playful and fun. In addition to single and double story ice cream sandwiches, founders Natasha Case and Freya Estreller are also scooping ice cream into milkshakes and Dry Soda floats, plus pouring slow-drip and cold brew Handsome coffee. Also on demand in affogato form. Come winter, hot chocolate and artisanal spreads will come to play.
The Coolhaus brand is blowing up, from its placement in Whole Foods across the country to a new partnership with Urban Outfitters wherein cart-esque freezers (pictured) will stock the company's signature ice cream sandwiches. Urban in Santa Monica is launching ice cream tomorrow, followed by Malibu, Sherman Oaks, Space 1520 (Hollywood), and Burbank.
·All Coolhaus Coverage [~ELA~]