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Today marks the inaugural day of business for Rita's, the east coast Italian ice and frozen custard franchise newly planted on Main Street in Santa Monica. Swing by today for comp cups of Italian ice. And did you know they're selling OREO custard cookie sandwiches? [EaterWire]
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The "New Discoveries" stretch from Highland Park to Marina del Rey and down to Orange County
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Chefs Jon Shook and Vinny Dotolo will close their seminal restaurant later this month
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Follow Eater editors each week as they share their favorite dishes around town
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