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Steak 'n Shake, Pride of the Midwest, Starts Slinging Burgers in LA Today

The popular Midwest chain launches today on Third Street Promenade by giving away free burgers and shakes to the first 100 guests at 11 a.m.

Matthew Kang is the Lead Editor of Eater LA. He has covered dining, restaurants, food culture, and nightlife in Los Angeles since 2008. He's the host of K-Town, a YouTube series covering Korean food in America, and has been featured in Netflix's Street Food show.

While it doesn't hold the emotional resonance of In-n-Out and even the newer Shake Shack, Steak 'n Shake has been faithfully serving the Midwest since the 1930s. Earlier this year, this popular chain opened an outlet in nearby Victorville, convenient enough for those driving to Vegas, not big enough to hit the radar screen.

Now today, Steak 'n Shake opens right smack on Third Street Promenade in Santa Monica, about as epic a location as one could think of in Los Angeles. At 11 a.m., the first 100 guests will receive a year's worth of burgers, fries and shakes (the line's already formed).

Known for its flat steakburger (the "double 'n cheese comes with two patties), it's not too different than what one might expect at In-n-Out, though the standard order comes with a larger choice of toppings. The double starts at a mere $3.99 while the single runs $3.29 - still squarely in the fast food arena.

The big draw here is really the shakes, which range from simple chocolate, vanilla, strawberry, and banana to wild picks like birthday cake, Snickers, and salted caramel. The menu's also more varied overall versus In-n-Out, with choices like melts, franks (hot dogs), chili, and oddball burgers like the nacho cheese double.

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Steak 'n Shake

2550 Saint Rose Parkway, , NV 89074 (702) 675-4206 Visit Website