Alex Day is the kind of crazed cocktail scientist that tinkers with numerous lab equipment and toys, but knows that those techniques won't matter when it comes to bar service. In the end, a centrifuged juice or smoked almond milk needs to be presented just like anything else at one of his bars: Death & Co in New York City and Honeycut in Downtown LA.
Day is a founder of Proprietors, LLC, which runs a cocktail lab called Chapter & Verse in Arts District. Their scientific approach to cocktail is the subject of a lengthy (and beautifully photographed) feature this week in Punch, the online drinks magazine.
Co-founder David Kaplan and Day also give some details on their upcoming projects inside Hotel Normandie in Koreatown, which are being produced in conjunction with their Honeycut partners, 213 Nightlife. Day spills some details on the Normandie projects: one bar will face the street while another will have that Death & Co. feel with a bit more of a hidden ambiance.
Check out the Punch story for some of Proprietors' crazy cocktail techniques, plus some more info on the upcoming Koreatown project. With Proprietors and 213 producing two bars, plus Gary Menes' Le Comptoir and the rebirth of Cassell's Burgers (with Short Order's Christian Page at the helm), will Hotel Normandie provide a legitimate alternative to the current hegemony that is The Line Hotel in Koreatown?