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Obika, the international chain of mozzarella bars that actually provided the inspiration for Nancy Silverton's popular Osteria and Pizzeria Mozza, is now dubbed Obicà. When asked why they changed the name and look, the CEO replied by saying that the "C" works better with the new Futura font, and "will better convey the Obicà Italian identity as well as our guiding principles: natural, fresh ingredients in authentic Italian regional recipes, presented in a contemporary and engaging atmosphere."
Who knew a letter could mean SO much?
In addition to touting their new flashy cookbook, Obicà is changing up the menu with some new options, such as buffala al tartufo, shrimp risotto, fried squid, and gluten-free penne. But really, it's all about that new logo, and new letter.
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