Well, this rainy, wintery week may not be the best time to drop a new shaved ice concept on Little Tokyo, but here we are. The faux-rustic shop, playfully called Cold Rush, was first spotted here back in October (and would have come in handy during those hot-ass mid-November days) but is just debuting now.
The kakigori-style shave ice emporium has been soft-open for a little while, and already garnered a few positive Yelp reviews. As for the difference Japanese kakigori shave ice and the equally common Hawaiian or Taiwanese versions? Cold Rush insists that it's their extremely 'soft' water and pure ice, which they insist is cleaned up right down to its very molecules. Hmph.
As for flavors, expect the unexpected. That means no Azuki beans, but plenty of condensed milk to go along with tastes like red velvet or cookies & cream. And of course, the Cold Rush team just can't help but let everyone know that their frozen dessert is much lower in calories than creamy American ice cream.
Not that anyone's rushing out in this rainy weather for a big bowl of either at the moment.