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Comedian Nathan Fielder Masterminded Dumb Starbucks

Photo by <a href="http://instagram.com/p/kQVF2gpLQa/">Kat Odell</a>
Photo by Kat Odell
Matthew Kang is the Lead Editor of Eater LA. He has covered dining, restaurants, food culture, and nightlife in Los Angeles since 2008. He's the host of K-Town, a YouTube series covering Korean food in America, and has been featured in Netflix's Street Food show.

Today at 4 p.m., comedien Nathan Fielder of Comedy Central's Nathan For You gave a simple, seemingly nervous statement in a press conference best described as a media frenzy. Dressed in a blue button down and donning the signature Starbucks green apron, Fielder announced that he was the CEO and founder of Dumb Starbucks, an obvious parody of the coffee giant. When asked why he did this, with a hint of sarcasm, Fielder replied that it was a business he was now pursuing. He also added that a second location will hit Brooklyn in two weeks. It's probably no coincidence that Fielder's Comedy Central show is based upon small businesses doing stunts to generate publicity.

Fielder stated that he was "surprised" by the media attention, which might have amounted to a dozen news camera crews, not to mention the hundred or so other spectators encircling the press conference. When asked why he had chosen to lampoon Starbucks, Fielder replied that he was a fan of the coffee chain and wanted to emulate it without infringing on their copyright.

Fielder feels that he is not in violation of any trademarks and hasn't heard from the company regarding any cease and desist. Earlier today, Starbucks did tell Eater that Dumb Starbucks cannot use their name. Opened just last Friday, the store drew massive lines over the weekend that continued into this afternoon, right up until it ran out of coffee for its myriad fans around 3:30 p.m. Fielder says that barring any legal issues from the health department or a cease and desist from Starbucks, Dumb Starbucks is going to continue to operate for the foreseeable future. However, the health department showed up around 4:30 p.m. and Fielder left the crowd to manage inspectors.
·All Dumb Starbucks Coverage [~ELA~]

Dumb Starbucks

1802 Hillhurst Ave Los Angeles, CA 90027 ‎