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The shuttered Counter location in Hermosa Beach at 719 Pier Avenue is becoming The Fish Shop, an offshoot of the seafood restaurant and market located in Pacific Beach. It's a super casual, beachy place pushing a mostly customizable menu wherein the diner selects a type of fish, seasoning, and serving vessel (salad, taco, sandwich, plate). Here's how it works in San Diego. Opening TBA. [EaterWire]
