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As noted in Adam Fleischman's interview, Umami Burger is indeed planting itself into Chicago, a rich market with plenty of potential for the popular chain. However, Chicago already has plenty of solid choices like Kuma's Corner, so it remains to be seen how Umami will compete. The first spot will be in the ever-popular Wicker Park, the Windy City's version of Silver Lake. [Eater Chicago]
