In a city already rife with fast casual salad shops, it should be interesting to see how Los Angeles takes to sweetgreen, a DC-based chainlet that operates 22 organic salad/wrap/grain bowl cafes along the east coast. Partners and Georgetown University graduates Nicolas Jammet, Jonathan Neman and Nathaniel Ru founded sweetgreen with the intent to offer high quality salads made with organic, local ingredients and in early 2015 they're headed to the very pedestrian-friendly stretch of West Third Street near Robaya Jinya and the forthcoming BP Oysterette.
In fact, Neman and Ru are both LA natives and thusly they're especially excited about this here first SoCal outlet and they hope to expand around the city pending success.
Unlike other salad concepts which prep foods in a commissary, all sweetgreen dishes are made in-house with as much local, farm-sourced product as possible. Specials naturally change based on ingredient availability, though some of sweetgreen's tried and true staples are the Guacamole Greens, Spicy Sabzi and Earth Bowl. But, customers can also customize bowls.
As for design, expect an upscale Kreation Kafe meets Tender Greens meets Mendocino Farms sort of feel with reclaimed wood and a fast casual earthy feel. Leong Leong, the design team of brothers Chris and Dominic Leong responsible for sweetgreen's east coast locations, will also conceive this LA spot but they're going for a TBA new aesthetic. They'll definitely stick to sweetgreen's core beliefs in eco-friendly design with furniture made from reclaimed materials, LED light fixtures, and overall sustainable business practices. [EaterWire]