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The Restaurant, Programmed

Screen Shot 2014-08-07 at 12.20.02 PM.jpgBesha Rodell delves into the data-driven approach taken by Dinner Lab, a roving series of dinners that involves direct feedback from customers. Writes Rodell: "Do people even know what they want? And, in an era in which diners are increasingly opting for unique food events and pop-ups, isn't Dinner Lab's undertaking akin to using the information gathered from a successful personal-computer business to start a typewriter company?" [LA Weekly]

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