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Christina Milian Becomes Chicken & Rice Ambassador

What happens when a pop singer decides to endorse a New York street meat copycat.

Photo: Facebook
Matthew Kang is the Lead Editor of Eater LA. He has covered dining, restaurants, food culture, and nightlife in Los Angeles since 2008. He's the host of K-Town, a YouTube series covering Korean food in America, and has been featured in Netflix's Street Food show.

Here's an oddity: singer Christina Milian (of Dip It Low fame and featured with Ja Rule on Between Me & You) is partnering with LA's Chicken & Rice as a brand ambassador to help produce franchises across the country and even globally, according to this Facebook post. The New York street meat rip off opened last year with a truck that eventually found a brick & mortar on the northern edge of Downtown.

How weird is that the budding chain plans to open in places like Vegas (in front of New York, New York), Orange County, and even back to New York? And how did this fledgling operation in L.A. manage to snag the trademark for chicken & rice before anyone in New York?
· All Chicken & Rice Coverage [~ELA~]

Chicken & Rice

3232 N. Figueroa St. Los Angeles, CA