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ASAP Phorage Officially Brings Noodles and Banh Mi to Playa Del Rey Today

Called ASAP Phorage, the sister location of the Palms favorite is now open.

ASAP Phorage
ASAP Phorage
Farley Elliott is the Senior Editor at Eater LA and the author of Los Angeles Street Food: A History From Tamaleros to Taco Trucks. He covers restaurants in every form, from breaking news to the culture, people, and history that surrounds LA's dining landscape.

Phorage’s far-west dominance has finally come to fruition. The popular Vietnamese concept has done well for itself since taking over the former Chego space in Palms, and recently word came down that a second outlet was in the works in suddenly hip Playa del Rey. The Phorage team of Perry Cheung, Eric Cho and Jesse Duron began posting interior photos just days ago of what looked to be a pretty expansive location, and now it seems the team is ready to sling some bowls.

The new PdR location is dubbed ASAP Phorage (as in: Asian Sandwiches and Pho), and will be taking over a deli counter area inside the larger market at 303 Culver Blvd. The shop will be open for both lunch and dinner from 10:30 a.m. to 8:30 p.m., with both indoor seating (well, a single communal table) and plenty of heavy wooden sidewalk tables for a bit of al fresco dining.

There’s also going to be a bit of a menu upgrade at ASAP Phorage, with the addition of noted chef Ulises Pineda-Alfaro (Plan Check, Escala). Look for more ambitious dinner menu options in the coming weeks, including a possible charcuterie and butcher program, which seems pretty funky for a Vietnamese noodle shop. But in recently resurrected Playa del Rey, anything’s possible.

ASAP Phorage
303 Culver Blvd
Playa Del Rey, CA