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Amazon Prime Now Hops on the LA Restaurant Delivery Bandwagon

Prime Now makes its Los Angeles debut with free delivery for a limited time.

Can't get enough of tech-driven restaurant delivery services? Today, Amazon announced that its one-hour delivery service, Prime Now, is making its way to Los Angeles, much to the joy of shut-ins and the over-worked office crowd.

Using the Prime Now app, requiring an Amazon Prime membership (and a $99 annual fee), locals can enter their zip code to order from restaurants such as Wokcano, Umami Burger, Baby Blues BBQ, and John O'Groats; and local stores including Sprouts Farmers Market, Bristol Farms, Sprinkles Cupcakes, and Erewhon.

While food is delivered in an hour or less, the roll out will happen over the course of a few days. Prime members can enter their zip code here to see if the service is currently available in their area, although a quick test of a few zip codes reveals service to Santa Monica, Venice, Culver City, Downtown, Silver Lake, and Echo Park, with spottier delivery times to Hollywood and the Valley.

Perhaps the biggest differentiating factor of Prime Now is the transparent pricing. Apart from the upfront annual fee, there are no menu markups or service fees, and delivery is free for a limited time. Users can also track the Amazon delivery driver in real time.

Of course, there are still plenty of options with UberEATS, mytable/Postmates, Munchery, Blue Apron, Caviar, and Chef'd in the game, but Prime Now could become a strong competitor for those already subscribing to the Amazon Prime service. The app can be downloaded here.