Big news for fried chicken fans and anyone looking for more Ludo: there’s a LudoBird coming to Universal Citywalk soon.
Signage is already up for the soon-to-come outlet of Ludo’s longstanding fried chicken concept. Formerly just a food truck (back before Ludo had established himself as a presence in the brick and mortar restaurant world of LA) and now at Staples Center, the fried chicken brand has always been one beloved by fans, so it makes sense to be branching out into a high-density area.
Though, at first blush, Universal Citywalk may seem like an odd choice, even with the large amount of foot traffic. After all, Ludo is mostly known for doing hip, French-styled takes on casual bistros, fine dining strip mall restaurants, and Eastside brunches. Citywalk, by contrast, is high volume, and mostly a chain-oriented tourist destination.
But as a way to extend his brand without doing too much legwork, LudoBird Citywalk is brilliant. Similar things are being done by others across the city right now — Roy Choi at Whole Foods, say, or even Golden Road selling to AB InBev as a way to increase their market presence — and with seemingly positive results.
No word yet on when LudoBird officially opens at Universal Citywalk, but signage is up now if you feel like taking a gander yourself.