Is the word "douchey" the first thing that comes to mind when you think about Hollywood nightlife? That certainly has become the case, but Jeremy Fall doesn't think it has to be. The nightlife impresario behind Golden Box and the upcoming brick and mortar location of Genesis recently sat down with Munchies to share his nightlife philosophy the story of his start in the industry at the age of 16. Here are the best lines from his op-ed:
Being broke ---> creative juice
"I've always believed in the power of broke: the less you have, the more creative you get."
Clubs shouldn't be so douchey
A lot of people don't realize this but nightclubs and bars—as douchey as some have become—are still part of the hospitality industry. It shouldn't be about having to deal with an asshole bouncer or finding your name on a list; it shouldn't be about entrance covers; it shouldn't be about who you are; it shouldn't be about super expensive bottle service, or the club owners gouging you on how much money you want to spend when you go out.
Nightlife for all!
"You see, there has been a metaphorical red rope that separates people of all classes from having fun together, especially in Hollywood, and it is my goal to get rid of this. Nightlife does not have to be a dictatorship."
A 16-year-old walks into a club...
"At the age of 16[,] I did a straight-edge, pop-up concept where I picked an off-night at a local club, and had fellow teenagers over to enjoy cocktails without alcohol and Red Bull. I grew that during the summers for a few years every Monday and it became really successful."
Celebs have taken a chill pill
"It used to be that celebrities like Paris Hilton [...] would hang out and blow stupid amount of money on bottle service. Now we are in an era where even celebrities prefer to hang out in places in Silverlake and East Hollywood that are more low-key, without a red carpet."
Girls (and guys) just wanna have fu-un
"Too many people just want to have fun. Fortunately for me, this is the best problem that anybody can ever have."