Well it’s taken two years, but those uncanny sleuths over at Curbed have finally managed to sift through the rumors and pick up some official news that the Soho House is heading to the Arts District— just like every other corporation, brand, and well-to-do thirtysomething. No more guessing games and innuendos!
First nabbed via an interview with The Hollywood Reporter, the details on the new 80,000 square foot space come directly from owner Nick Jones, who tells the entertainment mag that all the unwanted riffraff and friends-of-friends without true access at Soho House West Hollywood had the paying members clamoring for something better (read: more exclusive). Someone in the THR piece actually called all those non-members "a wrong element"!
To that end, the WeHo spot’s event spaces will cease to exist, with plans to turn them at least partially into a Mediterranean restaurant and a small club called Sunset Lounge. But ever bloodthirsty, the rich folks willing to pay $2,000 a year for the right to not have to see people who don’t have as much money as them got together and agreed that sinking their teeth into the Arts District was a great next step, finally.
Which brings the world to news of Soho Warehouse downtown, some two years in the making. Jones refuses to note the exact address of the upcoming project, but he does say that there will be a cool rooftop pool. Oh, and Soho House members will soon have access to their own cool social network. You know, normal cool people stuff.
Beyond the flurry of half-announcements, details are still pretty scarce on the overall Arts District build-out. Suffice it to say that most of the space will be taken up by restaurant and bar/lounge space, though, which is sure to make Soho Warehouse the hardest ticket to come by in the year 2018, or whenever it actually opens.