Vanity Fair dives into the Sunset Strip phenomenon that is On The Rox, an invite-only club initially founded by record producer (and Rock and Roll Hall of Fame inductee/guy who sits next to Nicholson at Lakers games) Lou Adler. His two sons Cisco and and Nic now run the place, along with the regular Roxy downstairs, and they let the popular entertainment mag in for a look around.
Eater got a few interior shots of the revamped On The Rox back in September, following a scrub-up by Matt Winter, who previously did up the interiors at 41 Ocean and Melrose Umbrella Co., among others. Since then, not much has changed, though it’s easy to imagine the place hosting invisible late night ragers with the city’s entertainment and music industry elite.
The Brothers Adler are decidedly tight-lipped on the who/what/when, but do want to clear up the idea that the club caters only to privilege. "It is not about how much money you have or who you know," says Cisco to Vanity Fair, adding that "it is based on whether or not you fit our vibe." Somehow, that doesn’t seem to tell the whole story, but oh well.
Today’s On The Rox is a more inclusive affair than the one of Lou’s generation, when some nights it might just be Adler and Nicholson sharing drinks. Still, don’t plan on being able to angle your way in any time soon; your vibe’s probably not right.