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Bloomingdale's Declares Roy Choi an LA Style Icon

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The tattooed chef can now add model to his resume.

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Roy Choi for Bloomingdale's
Roy Choi for Bloomingdale's
Bloomingdale's

Bloomingdale's recently launched a campaign with seven guys they think reflect the style of the City of Angels. On the list: the founder of TOMS, curator of LACMA, and none other than Roy Choi himself.

Choi is all smiles in the campaign, a nice break from the usual disgruntled pose adopted by most chefs in their headshots. The Kogi founder's style is described as "streetwear-inspired [...] rife with understated graphics and a smooth, easy-going attitude."

In an amusing culinary analogy, Choi calls his style mirepoix (the classic foundation of celery, onions, and carrots) "creased jeans, a white tee, gold chain, baseball cap, [and] tennis shoes. Check out this link to cop Roy Choi's look.

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