Is Gwyneth Paltrow following in the footsteps of Jessica Biel by opening up an exclusive space for rich young people to congregate? Seems likely, though Biel’s upcoming membership spot Au Fudge on Third Street is aimed at children and their wealthy parents. Paltrow, on the other hand, is going for the well-heeled under 30 crowd.
LAist noted over the weekend that the longtime Hustler store on the Sunset Strip, which shuttered recently amid a sale, will be torn down in favor of a members-only party spot known as The Arts Club. Paltrow and Gary Landesberg bought the property themselves, looking for a full tear-down that will bring the London-based members only club to the depths of West Hollywood. Apparently membership costs $3,000 a year, with a matching one-time payment just for signing up.
The idea, says the LAist piece, is to raze and build something in the same vein as the London location. That likely will include a nightclub and fine dining element which, in a way, would give the GOOP owner the restaurant it’s been rumored she’s after. As for the build-out, there are no plans as of yet to construct a rooftop pool, or kick out a building full of artists in the process.