sweetgreen has been taking over the East coast by storm, with multiple outlets in D.C. and New York City, plus investments from Daniel Boulud to Danny Meyer. Though salad is likely one of the most commonly consumed meals during lunch in Los Angeles, sweetgreen is hoping to infuse their own brand of farm-fresh produce and creative salads to the masses.
This location along West Third, next to an upcoming Belcampo and Verve Coffee, is the first to arrive in the City of Angels, with another in tow in Santa Monica on 1351 4th Street. The official opening date is tomorrow morning at 10:30 a.m.
What's unique about sweetgreen? Well, according to the mantra at the top of the menu, everything has a heavy dose of seasonality (yes, we're in LA, we know things should be eaten seasonally). Bowls like Mexican corn "elote" come loaded with organic quinoa, farro, and goat cheese, and jalapeno-cilantro vinaigrette. Salads like Rad Thai mix up arugula, sprouts, carrots, citrus shrimp, and spicy cashew dressing.
One could also fully customize bowls with an array of wholesome toppings, such as organic tofu, purslane, and local feta. Overall, the concept is sharper, and perhaps a little more conceived than say, Mendocino Farms or Tender Greens, homegrown chains that have carried the banner of healthy/fresh/affordable for years in LA. One wonders when sweetgreen will pick up some local flavor and add poké to the menu. Normal hours will run 10:30 a.m. to 10 p.m. daily.
8055 W. Third Street
Los Angeles, CA