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Hawaiian Fast Casual Fish Concept Coconut's Reels In Franchise Deal for LA

Fish tacos, shrimp platters, and still more poké is coming.

Coconut's Fish Cafe
Coconut's Fish Cafe
Coconut's Fish Cafe
Farley Elliott is the Senior Editor at Eater LA and the author of Los Angeles Street Food: A History From Tamaleros to Taco Trucks. He covers restaurants in every form, from breaking news to the culture, people, and history that surrounds LA's dining landscape.

You could be forgiven for not having heard of multi-state chain Coconut’s Fish Cafe. The Hawaii-based brand is only just getting started, but already has an outlet each in Kihei, Hawaii; Scottsdale, Arizona, Dallas and Plano, Texas. Now they’re set to go bigger than ever, with a four-location franchise deal coming to Southern California.

Franchisee Ivan Field, a behind-the-scenes food distribution fella, is stepping up to bring the seafood-centric fast casual concept to market in and around Los Angeles. Coconut’s serves a somewhat eclectic mix of shrimp platters, poke, salads, tacos (including steak and chicken), sandwiches, rice bowls, and even pastas — but each with a tropical and slightly more health-conscious appeal. Consider Coconut’s to be a Wahoo’s Fish Tacos competitor, but with a larger menu and cooler beach-shack vibe.

While there’s no timetable yet for a first location, franchising is speeding up for the brand. There are six more units going into Texas within the next two years, and all four LA-area outlets should also be up and running on a similar timeframe. Meanwhile, the CEO of Coconut's himself is bringing the concept to Northern California soon.

Don’t worry, though; it’s unlikely that Coconut’s Fish Cafe will supplant Ricky’s as your favorite fish taco in town any time soon.