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Here's the Kid-Friendly Fast Food Cartoon Universe For Roy Choi's Upcoming Loco'l

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Every fast food chain needs their own cartoon heroes.

Some of the Loco'l Cartoons
Some of the Loco'l Cartoons
Farley Elliott is the Senior Editor at Eater LA and the author of Los Angeles Street Food: A History From Tamaleros to Taco Trucks. He covers restaurants in every form, from breaking news to the culture, people, and history that surrounds LA's dining landscape.

So not only are Daniel Patterson and Roy Choi trying to turn the fast food world upside down with their upcoming Loco’l restaurants in Watts and SF’s Tenderloin — they’re also getting into cartooning.

Well, sort of. As with most other fast food chains, there’s a brand universe, populated by talking animals and burglarizing burger-lovers and all sorts of whacky characters, and Loco’l is no different. Yahoo today unveiled the world that Loco’l inhabits (after the drawings were first previewed at Silicon Valley’s Bite conference), running a series of black and white panel cartoons under the title Planting Seeds.

Of course, this isn’t just fairytale whimsy — Patterson and Choi are out to tell the story of factory farming and commercial food production, but through the voices of what are ostensibly the main characters: a round no-armed head with Loco’l written across its face (and beanie to match), and a seriously hip cactus with a backwards snapback and perpetually dark sunglasses.

Along the way, the pair sneak into a private party (password: “awesome sauce”), meet a burger wizard, and generally skateboard around using old cell phones to spread the word about evil fast food corporation Don Cheese. Check out the full panel — complete with cliffhanger — over at Yahoo.