SF's Smitten Ice Cream Scoops into Shopping Plaza The Point at El Segundo

Bay Area mini-chain Smitten Ice Cream is launching a Southland expansion, with the first location scheduled to the South Bay later this year.

The cutesy, old-school-meets-new-school shops have long been a popular option for folks in and around San Francisco thanks to their simple process, which uses liquid nitrogen to rapidly cool down the ingredients and make ice cream from scratch, right on the spot. Owner Robyn Sue Fisher apparently uses a proprietary rig for the whole setup, which launched as a cart in 2009.

The new location for Los Angeles will sit at The Point, an $80 million shopping plaza plunked down at the corner of Rosecrans Avenue and Sepulveda Boulevard in El Segundo. There’s going to be plenty by way of food in the area, including a Shophouse, Mendocino Farms, and casual burger concept from the Simmzy’s team called Craft Shack.

The plan, as of now, is for Smitten to drop into place this fall, operating as a simple walk-up stand, rather than something more sit-down casual.

Smitten Ice Cream at The Point
850 S. Sepulveda Blvd.
El Segundo, CA