There’s some seriously intriguing news coming from The Eastsider today, which announced that some paperwork filed with the city indicates a duo of new restaurants could be on the way to Los Feliz. And after a bit of digging, one of them seems like it might just be a sweetgreen.
The popular East Coast salad team has been pushing hard into the Los Angeles market, with existing locations in Santa Monica and on West Third street already. But if this new paperwork trail is to be believed, there could be another outpost on its way to Hillhurst, tucked right inside the beautiful former craftsman bungalow of the late Dr. Paul Fleiss.
That address — 1824 Hillhurst — also marks the name of an LLC listed in the paperwork for the property, which filed with the Planning Department in hopes of slicing the former doctor’s office into two eateries. A peek behind that LLC leads to an address Downtown for Neman Brothers & Associates, a fashion industry fabric wholesaler of sorts.
If that last name, Neman, sounds familiar, it’s because it’s also the last name of one of the sweetgreen founders, Jonathan Neman. The two companies (Neman Brothers & Associates, and 1824 Hillhurst, LLC) even share the same lawyer.
So that’s all a long-winded way of saying that it certainly seems as if sweetgreen, or at the least something with the backing of Jonathan Neman, is coming for Los Feliz in a big way. If true, it would be a prudent move for the healthy-eating brand, considering the area's penchant for enjoying greens. Plus, their nearest true competitor in that space, Tendergreens, is all the way over in Hollywood (and massively packed in its own right).
Got more details? Feel free to share ‘em below.
UPDATE: The sweetgreen team writes in to say that, as of now, they have no plans to open in Los Feliz, so keep an eye on any developments for this space.