Remember when Good Eggs promised to be the local online grocery retailer of L.A.’s dreams? It wasn’t very long ago that the shop, known for setting customers up with home delivery (or pick up) boxes full of artisan products, farm-fresh produce, and locally made goods from restaurants, took root in Frog Town and planned to dominate the market.
Well, those days are officially gone, as Good Eggs pulls out of L.A. for good, effective immediately.
The brand had already been on shaky ground in the city, wobbling between being open and being closed for months at a time. They also originally had rumored plans for a café space that never quite took hold, and got all sorts of snagged up in city permitting issues from start to finish.
In a blog post pasted up on the Good Eggs LA subsite, the team says that as of this very moment they’re ceasing all operations in town. The same is apparently true of New Orleans and (gasp!) Brooklyn as well, as the two co-founders of Good Eggs penned an open letter to the world — and their investors — detailing the need to scale all the way back to only having service in the Bay Area. Sadly, they’ll be laying off lots of staff in the process.
So what’s next for Good Eggs? You’ll have to drive about six hours north to find out, because in Los Angeles the answer, as of this moment, is absolutely nothing.