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Santa Monica's eLOVate Brings Vegan Staples and Organic Wine to Ocean Ave Thursday

Some new competition for the likes of Cafe Gratitude.

An earlier unfinished look at eLOVate
An earlier unfinished look at eLOVate
Farley Elliott is the Senior Editor at Eater LA and the author of Los Angeles Street Food: A History From Tamaleros to Taco Trucks. He covers restaurants in every form, from breaking news to the culture, people, and history that surrounds LA's dining landscape.

The more southern side of Ocean Avenue has been slowly coming to life with dining options over the past several months, mostly as a set of mixed-use buildings begin to let their ground-floor restaurant spaces take over. The most notable is Brian Malarkey’s Herringbone, which arrived at the end of July, but now it looks like another long awaited project — eLOVate, a "vegan cafe and bar" — is ready to debut.

All signs point to tomorrow Thursday (a slight delay, according to reps) being the inaugural day for eLOVate, which is manned by former private chef Roberto Martin, who learned to cook in the vein of all things vegan from his most recent high-profile client, Ellen DeGeneres.

The planned juice house/bar/casual vegan restaurant is aiming for a mix of healthful dishes and comfort food classics. There’s a Handhelds section for jackfruit tacos and a black bean and farro burger, plus options for soups, salads, smoothies, and those near-ubiquitous rice bowls. Desserts, pressed juices, and a booze list that includes herbaceous cocktails, beers, and organic red and white wines helps to round out the place.

Daily hours are planned for 11:30 a.m. to 10 p.m.

1705 Ocean Ave., Ste. 111
Santa Monica, CA 90401