Sick of eating tweezer food and paying more than $10 for a meal? So is Michael Voltaggio apparently, which is why the ink. chef decided to shill for Carl’s Jr. in their latest round of bombastic burger ads. Something tells us he’s making enough cash here that he won’t have to worry about the price of his next meal, though.
In the ad, which just launched this week, Voltaggio can be seen digging into one of Carl’s Jr.’s biggest new hamburger creations without saying a word. He’s fully clothed in this one — unlike, ahem, some of the company’s other campaigns — and is actually outfitted in chef’s whites in what appears to be a fancy schmancy steakhouse setting.
Except, and here’s the crazy part, he actually isn’t going to sit down for a nice meal at all. Instead he wipes the table clean in one swipe before pulling out the new Steakhouse Thickburger, pausing the requisite (and brand-approved) amount of time before digging in and getting messy. There’s even a mouth wipe at the end using the table linen.
Of course, this isn’t the first time we’ve seen a Top Chef x Carl’s Jr. crossover. Padma Lakshmi famously got messy for the company in 2009, though of late they’ve been trading in the so-called slutburgers for a slightly classier turkey burger vibe. Not that, you know, the CEO of Carl’s Jr. gives a crap what you think.