Celebrity-Fueled Millions of Milkshakes Is No More in West Hollywood

The celebrity-backed tourist trap has disappeared for good

by Matthew Kang@mattatouille Nov 14, 2016, 10:26am PST

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Matthew Kang is the Lead Editor of Eater LA. He has covered dining, restaurants, food culture, and nightlife in Los Angeles since 2008. He's the host of K-Town, a YouTube series covering Korean food in America, and has been featured in Netflix's Street Food show.

Millions of Milkshakes, that brightly lit line-mongering milkshake bar in the heart of West Hollywood, has closed its doors for good after a lengthy run, report Yelp users. Despite plenty of attention from celebrities like Pamela Anderson, the Kardashians, Paris Hilton, and Priyanka Chopra, the Santa Monica Blvd flagship couldn’t hold on. The place first opened back in 2008. The schtick? Over 75 million milkshake combinations. Even back then, prices were on the high side, with milkshakes running about $8.

The shop seemed to run on its constant endorsement from celebrities as a place to see and be seen, with a step-and-repeat style wall that populated social media feeds. Pour a shake out for Millions of Milkshakes, because it’s now gone forever.

In the meantime, check out all the celebrity photos from over the years (pulled from the store’s Yelp page)