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Seven Things to Know About ETA, a Cocktail Bar Landing in Highland Park

The Greyhound team is gearing up for round two.

Outside ETA, Highland Park
Outside ETA, Highland Park
Matthew Kang
Matthew Kang is the Lead Editor of Eater LA. He has covered dining, restaurants, food culture, and nightlife in Los Angeles since 2008. He's the host of K-Town, a YouTube series covering Korean food in America, and has been featured in Netflix's Street Food show.

The Greyhound helped herald a slew of new restaurant activity along Figueroa in Highland Park, and the results have been pretty great thus far. RBTA is scheduled to open across the street next to the already-open Civil Coffee, while Birdie from the Horse Thief guys is also in construction. Meanwhile, ETA is the second effort from The Greyhound team, which sits a block north. Right now they're embroiled in the thick of the interior build out. Here now, seven things to know about ETA, opening some time in the second quarter of 2016.

1. Co-founder Matt Glassman has brought on Mauricio Canales, who put together the cocktails at Mercado Santa Monica. While the drinks will definitely be worthy of a top-flight program, the menu won't be overly fussy or complicated.

ETA Interior Buildout

2. The design comes from Sayre Ziskin (SVZ Design), who also put together the terrific Now Boarding bar in West Hollywood. The timeless look in the smallish space was exactly what Glassman was going for here in Highland Park.

3. A giant 500 square foot mural from local artist Tarajosu will don a part of the wall.

4. The wine program boasts two ounce pours of everything on the menu, making it easy to navigate the esoteric selections.

5. The space won't have a kitchen, though they might plan some gratis bar-friendly snacks that will be available for anyone hanging out.

Matt Glassman ETA

Co-founder Matt Glassman at ETA, Highland Park

6. ETA will have live music and curated tunes every night of the weekend. Depending on what works with the locals, some nights might be hip-hop focused, and others have live jazz.

7. The intention for ETA wasn't that it would be a single destination for the neighborhood. The idea was for it to complement The Greyhound, RBTA, Birdie, and other places to drink on the block so that diners can go on a "crawl" throughout Highland Park. Adding a different kind of vibe ensures that ETA has a specific place and purpose for the area instead of providing what the burgeoning Eastside neighborhood already has.