House of Cravings Plans to Lead the Fast Casual Charge in Beverly Hills Soon

You may have noticed that there's something afoot at the intersection of Olympic and La Peer in Beverly Hills these days. The pointy restaurant there on the corner was at one time an IHOP (hence the shape) and then, for a while, Ariake Sushi, but it's been dormant for quite some time. That is until recently, when newcomer House of Cravings hit the scene.

Details are still limited, but it seems from some digging that House of Cravings hopes to act as a sort of super casual dine-in option for the neighborhood, rocking all day hours with a menu of pizzas and other easygoing fare. There are also plans for beer and wine, as evidenced by this ABC license.

The company behind House of Cravings is Outsourcing & Management Concepts, Inc., a Beverly Hills-based firm that looks to bring scalable concepts to the fore. They're perhaps best known for their shop Sweet Beverly, which sells everything from crepes to gelato to prosciutto wraps, but also for a time ran Brand 158 in Glendale.

That second concept, a pizza-focused fast casual option that also served beer and wine, is perhaps in line with what House of Cravings hopes to become. It's also worth noting that when it first opened, Brand 158 requested that diners not pay with cash and didn't accept tips; instead, they built the cost of higher wages into the food itself. They've since closed, but it's perhaps a further indicator of where House of Cravings is headed in today's highly charged tipping atmosphere.

No word on when House of Cravings will officially open, though it likely won't be too much longer. A passing tipster says construction has been heavy on site of late, and a Craigslist post looking for qualified cooks says an April 2016 arrival is planned.

House of Cravings
8925 W. Olympic Blvd.
Beverly Hills, CA