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Beloved Beverly Strip Mall Sushi Destination Hirozen Changes Hands

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Don’t worry, it’s staying in the family

Naruke Matsumoto working at Hirozen
Naruke Matsumoto working at Hirozen
Farley Elliott is the Senior Editor at Eater LA and the author of Los Angeles Street Food: A History From Tamaleros to Taco Trucks. He covers restaurants in every form, from breaking news to the culture, people, and history that surrounds LA's dining landscape.

It looks like as though after more than two decades of serving higher-end sushi to unsuspecting strip mall diners on Beverly, chef Naruki Matsumoto is taking charge of Hirozen, the place he helped make famous.

This new pending ABC license follows a change of ownership for the corner address, with Matsumoto stepping in as the new owner and proprietor. He’ll ostensibly changing the name of the place too, away from Hirozen and into, simply, Matsumoto. The old beer and wine license for the place fell under former owner Tuk Son Kwak’s name, but is in the process of being phased out in favor of Matsumoto.

Other than the name change, it’s hard to say what day to day differences may come from Matsumoto’s buyout of the place. Likely they will be minimal (if noticeable at all) as Hirozen, under the chef’s watchful eye, long ago established itself as an unassuming place to dine exceedingly well.


8385 Beverly Blvd, Los Angeles, CA 90048 (323) 653-0470 Visit Website