Los Angeles is in line for some more high quality vegan food, as New York transplant concept by CHLOE. looks to drop into Silver Lake’s much-anticipated Whole Foods sometime this summer. It’s a big coup for the long-gestating grocery store, which has already scaled down significantly from its early iteration as a full-fledged Whole Foods outlet — but will keep its beer and wine drinking capabilities.
The new by CHLOE. merger plays right into the company’s recent plans to trim costs and square footage by partnering with existing food brands when moving into new markets with their leaner, cheaper 365 by Whole Foods grocery store concept. Those stores are smaller and rely more heavily on the company’s in-house brands (much like Trader Joe’s does), but ideally without losing the niceties like built-in restaurants and wine tastings. Angelenos have already seen a version of this take place within Downtown’s new Whole Foods, where Chego has set up a takeout operation. You may also remember that Whole Foods recently bought into local mini-chain Mendocino Farms in a big way, for much the same reason.
So what’s up with by CHLOE.? Well for starters it’s an all-vegan restaurant, helmed by cult celebrity chef (and Los Angeles native) Chloe Coscarelli and co-founder Samantha Wasser, with the former having previously won Food Network’s Cupcake Wars. Coscarelli and ESquared Hospitality work a mostly fast-casual menu of homey favorites like faux hamburgers and pesto meatball sandwiches. There are also fries, salads, pastas, cold-pressed juices, and a whole bunch of brunch options.
The by CHLOE. experience in Silver Lake will include a fully separate dine-in experience, as well as options to eat in the communal dining area of Whole Foods, or to take food away. There will likely be beer and wine served as well. When it opens in conjunction with the arrival of Silver Lake’s 365 by Whole Foods, the restaurant will immediately become the second all-vegan eatery within a half-mile radius, as Moby’s somewhat maligned Little Pine occupies some prime real estate just up the street. Apparently those Silver Lakers just can’t get enough vegan food.