Inside 365 by Whole Foods, a Grocery Store You Can Actually Afford

The new 365 by Whole Foods is a big deal for the grocery store universe. The upscale casual shopping spot is hoping to compete in an increasingly crowded cost-conscious grocery space by providing organic produce, well-sourced meat, and everything else the common household needs. Take a look around.

If you hear a light rumbling coming from Silver Lake today, it's the sound of hundreds of shoppers pounding the pavement to make it inside the world's first-ever 365 by Whole Foods Market. Marketed as a more price-conscious alternative to the mega-Whole Foods of the past, 365 offers a slimmed down version of the original without skipping on the specifics.

You'll still find a full slate of organic produce and the usual array of 365-branded Whole Foods products — that's their streamlined house brand for things like canned and dry goods — as well as one formidable salad bar. There's a coffee shop too, plus room for sitting down with a beer while your significant other finished up the shopping.

Mostly though, Whole Foods has thought small with their newest 365 product, using more floor-friendly coolers that take advantage of vertical, not horizontal, space. Instead of six brands of ancient grains you might only find three, with the rest of the shelves devoted to home basics and Whole Foods classics alike. They haven't skimped on the popular beer and wine retail section though, so anyone looking for a last-minute dinner party pick-up will be well serviced here.

365 by Whole Foods opens today along Glendale Boulevard in LA's Silver Lake neighborhood. There are self-checkout kiosks utilizing Apple Pay, a TeaBOT for creating perfectly curated blends of tea, and a virtual beer and wine reader to let you scan your next bottle and learn a bit more. Expect all day daily hours, from 8 a.m. to 10 p.m.

2520 Glendale Blvd, Los Angeles, CA 90039. 8 p.m. to 10 p.m.