Not only is Soho House, the legendary members-only club for millionaire types, ready to turn on the lights to their new 10,000 square foot beachside property — they’re already turning people away.
In what has to be one of the quirkier layers to the social strata within Soho House, the Hollywood Reporter (who got exclusive access to the space) notes that just because you’re an existing Soho House member to one of their more than a dozen worldwide locations, that doesn’t guarantee you access to what’s being called The Little Beach House Malibu.
Apparently there’s going to be an entirely separate vetting process for current members who want beachy access, with a consortium of rich Malibu locals determining the fate of every applicant. Those who want to see if they're the right fit for the club must first "prove the legitimacy of their connection to Malibu" to this shady cabal, with no guarantee of acceptance.
That’s pretty serious for the folks who have already forked over many thousands of dollars just to be a part of the Soho House network. Imagine being so rich you can spend your money at Soho House, but not rich or influential or Malibu-cool enough to pay your way into the beach house?
For everyone else, the only way to get in is to take the long walk up the sandy coast onto Billionaire’s Beach, where the new Soho House Malibu resides inside the former Nikita. Remember: coastlines are public property in California, even if access to them isn’t always easy to find. Just know that if you walk along the surf long enough from either direction, you could find yourself partying with the right kind of celebrities at the Beach House.
Soho House Malibu opens tonight, keeping weeknight hours until 11 p.m., and Friday and Saturday hours until 2 a.m. And should you find yourself unable to even peek your way inside, don't fret: there's always the upcoming Soho House Arts District.