Are you currently sweltering in an office somewhere inside the Pyrex baking dish that is Los Angeles? Help is on the way, thanks to Magpies Softserve, which opens in Silver Lake this Thursday with heaps of free ice cream.
The concept comes by way of chefs Warren and Rose Schwartz, and lands in a strip mall at the corner of Hyperion and Griffith Park Boulevard. The plan, Schwartz has said previously, is to provide a true ice cream experience devoid of mixes and powders, with just about everything being made in-house.
That’s a stark contrast to the usual way things are done in the soft serve world, and should help to bring some legitimacy to the ice cream specialty around Los Angeles. Outside of options like the CVT Soft Serve truck, soft serve ice cream is far less common than regular scoop and gelato shops around town.
The menu is still being finalized for Magpies, and the interior likely won’t be finished off until early this week, but so far all plans are go for a Thursday daytime arrival. That’s great news for Warren Schwartz, who of late has been working culinary duty as the lead chef at food delivery startup Munchery, and even better news for Angelenos as a brutal heat wave continues to crush the city.
And as for that free soft serve deal? All you've got to do is show up on Thursday, presumably before they run out.
2660 Griffith Park Blvd.
Los Angeles, CA