There’s another international burger chain making waves on our Southern California shores, with the recent (re)arrival of Burgerim to Hollywood. The new Los Angeles location of the Israeli mini-burger concept brings some vibrancy back to the corner of Melrose and Western, with a glassy buildout that opens right onto the street.
The idea behind the brand is simple: instead of one big, stacked burger, guests enjoy a series of mini-burgers, ordered in volume, to enjoy with a side of thick cut fries and a soda. You’ll also find chicken wings, salads, a chicken sandwich, and desserts like cheesecake on the menu. Ownership says this particular location (there are almost 200 worldwide, mostly in Israel) will also begin beer and wine service down the line.
As for the space itself, Burgerim is an airy new option for a neighborhood in need. There are tall black booths, a long counter for easy seating, and the usual blonde wood and hanging bulb accents. This iteration of Burgerim is actually much nicer than the first go-round that opened back in 2013 in West Hollywood, before quietly closing. According to corporate, that location was a franchise agreement gone bad, and they’ve been trying to distance themselves from that poor L.A. roll-out ever since. Think of it like the Santa Monica outlet of Joan’s on Third.
Burgerim isn’t the only international chain vying for attention in the crowded LA burger market. The recently opened CaliBurger first started as an In-N-Out clone for Asia, while Hollywood Burger made it back to its namesake neighborhood after first debuting in a few select international spots. They’re more analogous to Shake Shack perhaps, while Burgerim doesn’t really have a domestic parallel — just don’t compare them to White Castle, because these are not sliders.