An ever-increasing number of restaurant concepts (whether sit-down, takeaway, or on-the-go) with a focus on fresh, healthy fare continue to spring up around Los Angeles. The most recent is WholeSam, a new food truck currently being Kickstarted by a couple hundred fans that has some serious backing from the music and entertainment world.
In the proposed truck’s Kickstarter video, both rapper-turned-actor Ludacris and electronic music duo Krewella vouch for the food and WholeSam co-owner Sami Udell. She’s been a personal chef for both camps for years, as well as a health coach. Business partner Rose is a longtime chef and food truck operator around Los Angeles.
As for the menu, it’s a mix of those ubiquitous grain bowls — here using zucchini noodles or bulgur wheat — plus salads, steak and chicken sandwiches, and eggplant sliders. They plan to also offer gluten-free, dairy-free, and vegan options. A full sample starting menu is below.
With a modest $10,000 starting goal, WholeSam has actually already surpassed their intended reach, and are stretching their benchmarks now to include large private catering gigs (at $1,600 a pop) and other one-off reasons to kick in some more dough. If you’d rather just wait for the truck itself, that’s fine too — expect WholeSam to get rolling by sometime later this year.
And in the meantime, if you’ve got a hankering for inexpensive, healthy bowls that serve the community, head for South LA to the new Everytable takeout spot near USC.