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Celebrities Are Lining Up Behind This New Healthy Food Truck Project in LA

The WholeSam truck is Kickstarting its way into some very good company

The WholeSam Team
The WholeSam Team
Farley Elliott is the Senior Editor at Eater LA and the author of Los Angeles Street Food: A History From Tamaleros to Taco Trucks. He covers restaurants in every form, from breaking news to the culture, people, and history that surrounds LA's dining landscape.

An ever-increasing number of restaurant concepts (whether sit-down, takeaway, or on-the-go) with a focus on fresh, healthy fare continue to spring up around Los Angeles. The most recent is WholeSam, a new food truck currently being Kickstarted by a couple hundred fans that has some serious backing from the music and entertainment world.

In the proposed truck’s Kickstarter video, both rapper-turned-actor Ludacris and electronic music duo Krewella vouch for the food and WholeSam co-owner Sami Udell. She’s been a personal chef for both camps for years, as well as a health coach. Business partner Rose is a longtime chef and food truck operator around Los Angeles.

As for the menu, it’s a mix of those ubiquitous grain bowls — here using zucchini noodles or bulgur wheat — plus salads, steak and chicken sandwiches, and eggplant sliders. They plan to also offer gluten-free, dairy-free, and vegan options. A full sample starting menu is below.

With a modest $10,000 starting goal, WholeSam has actually already surpassed their intended reach, and are stretching their benchmarks now to include large private catering gigs (at $1,600 a pop) and other one-off reasons to kick in some more dough. If you’d rather just wait for the truck itself, that’s fine too — expect WholeSam to get rolling by sometime later this year.

And in the meantime, if you’ve got a hankering for inexpensive, healthy bowls that serve the community, head for South LA to the new Everytable takeout spot near USC.

Watch: Cheap, Healthy, Fast Food in South LA