Looks like more than a few customers are growing weary of the lack of a meatless meal option at iconic burger chain In-N-Out.
The OC Register was one of the first to pick up on the story of a recent Change.org petition that seeks to push In-N-Out towards "a healthy, humane, and sustainable option." The petition has gained nearly 20,000 signatures so far, all by asking customers to "use your voice to tell the execs at In-N-Out that a veggie burger deserves a place on the menu!"
It’s an interesting tactic for sure, but of course the privately-held company is under no obligation to update their menu based on the will of their customers. And while it’s true that several other large-format franchises have experienced some success in the meatless market over the years, it would be surprising were In-N-Out to suddenly jump on the bandwagon with an update to their menu after all these years.
In-N-Out as a company is renowned as much for their efficiency (thanks in no small part to a tiny menu) as their privacy, with the company often declining requests for comment and even less frequently taking to the media to engage with consumers. As a result, the Irvine-based company so far hasn’t led out with a statement addressing the meatless burger issue. That certainly hasn’t stopped them from becoming one of the most well-known burger chains in the entire world though — just ask Anthony Bourdain — so maybe they’re doing something right already.