Things are heating up along Brand Boulevard in Glendale, as the second of several proposed new eateries is about to come online. Philz Coffee is soft-opening next Wednesday near the recently-arrived Mainland Poke, and plans to give away lots of drinks the day they throw their doors open.
Like with all Philz Coffee debuts, the first soft-open day is usually a time for the staff to hone in on the details and work through the inevitable crowds. As such, there are always limited hours — in this case 11 a.m. to 3 p.m. — and lots of free coffee and pastries to go around. You can actually sign up here to let the Philz team know you’re coming, or just show up next Wednesday to caffeinate yourself silly.
Earlier this year in May the company actually staged a sort of meet-the-neighbors campaign in front of the under-construction store, doing much the same work doling out coffee to anyone who walked by. It’s a smart move, as the San Francisco brand continues to make strong inroads across the city.
Recent expansions have taken the team from their Santa Monica original into Downtown, Pasadena, the Arts District and the heart of Hollywood, though this Glendale arrival — next to a Greenleaf, Eggslut, Mainland Poke, and Shake Shack — is perhaps in the best company of all.
Philz Coffee Glendale
252 S. Brand