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Farida Interior

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Farida Offers a Splash of Color to Sunset and Vine

The new Middle Eastern project from George Abou-Daoud starts Thursday

Farley Elliott is the Senior Editor at Eater LA and the author of Los Angeles Street Food: A History From Tamaleros to Taco Trucks. He covers restaurants in every form, from breaking news to the culture, people, and history that surrounds LA's dining landscape.

It’s time to stumble inside the new-look Farida in Hollywood. The colorful transformation of the former Magnolia on Sunset Boulevard is nearly complete, with owner George Abou-Daoud saying the Middle Eastern restaurant will come to life this Thursday.

It’s been a pretty quick turnaround for the 2,000 square foot address, all things considered, with Magnolia shuttering in September after more than a decade. Prolific Hollywood restaurant owner Abou-Daoud stepped in shortly after — he already owns Bowery next door, and is basically the unofficial restaurant mayor — to start turning the place into something more fitting his own Egyptian/Lebanese/Palestinian heritage. The end result is Farida, a glowing new addition keeping lunch through late night hours daily.

The first thing you’ll notice about Farida is all the color. The place is tiled to the maximum, with a rainbow of stool and chair tones to match. There are old Egyptian movie posters hanging next to the full bar, and even more tucked away in a small lounge area. Two- and four-tops come in all types for diners to sit in and enjoy, alongside booth space and a smallish sidewalk patio.

As for the food, expect a shared plates style Middle Eastern menu filled with anything from spicy lamb riblets to eggplant makdous, with lots of hummus, basmati rice, and desserts thrown in for good measure. You’ll also get twists on classic cocktails, as well as straight beer and wine. You can find the full menu here.

Farida officially opens Thursday in Hollywood, keeping hours during the week from noon to 2 a.m., with Saturday and Sunday starting up at 4 p.m.

6266 Sunset Blvd.
Los Angeles, CA

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