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Chef Jeremy Fox detailed Tallula's early struggles in an Instagram post today. Fox partnered with Zoe Nathan and Josh Loeb to open the Mexican-inspired restaurant in May in Santa Monica.
In a two-part Instagram post, Fox tenderly shared the inspiration behind Tallula’s: “...a big, loud, funky, neighborhood place just off the beach.” The restaurant was meant to stoke nostaglia for owners Josh Loeb and Zoe Nathan. As children, they used to walk to this very place for meals. According to Fox, they created Tallula’s for a new generation of locals to create fond memories.
Fox humbly detailed problems that began with an ambitious opening at the same time as his cookbook tour. There were other factors that contributed to a rough opening: a fast four-month renovation, early service issues, and high check average. In addition, they had a difficult time conveying the quality and preparation that goes into the modern Mexican cooking. Fox says that they’ve made changes since then, and invites customers to come in and experience the food anew.
Nathan and Loeb are the powerhouse behind the Rustic Canyon Restaurant Group, which includes Cassia, Milo & Olive, Huckleberry Cafe, and the Sweet Rose Creamery. Tallula’s is named after Zoe Nathan and Josh Loeb’s daughter.
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