LA’s Newest Instagram Thirst Trap Promises Rainbow Grilled Cheese

There has been no shortage of Instagram-friendly installations dropping in on Downtown lately, but the latest — known as Happy Place — might be the most shameless of them all. The bright yellow property on Palmetto street is being transformed this month into a sunny space for kids and adults alike to feed their inner selfie, complete with big grilled cheese sandwiches that hide rainbow-colored cheese, and a photogenic room inside decked out with candy.

Billing itself as an “immersive, fun-filled pop-up” in materials released to the press today, Happy Place aims to take up the same mantle being vacated by the likes of the Museum of Ice Cream just blocks away. There are plans for a giant walk-in confetti globe (perfect for Snapchat), and a room that contains a pair of high heels made entirely out of hard candy (perfect for Instagram). Attendees can also blow out giant candles from an oversized birthday cake, which would be perfect for Vine if it still existed.

The Happy Place Facebook

On the food front, Happy Place plans to move beyond the installation into actual edible fare, including a for-charity lemonade stand on the back lawn, and a food truck selling eats that include a grilled cheese sandwich with multi-colored cheese inside. For those curious, it will probably look something like this.

Much like BrunchCon and many other localized one-off Instagram food productions, Happy Place promises “a whole lot of selfie moments you don’t want to miss.” Faculty Productions, the team behind Happy Place, says general admission tickets are $28.50 plus fees for the selfie and grilled cheese experience, with general admission sales starting Friday for American Express holders and Monday for everyone else. Of course there are also VIP experiences available for $199, and those include a professional photographer. You know, for the ‘gram.

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