Los Angeles-based healthy-ish ice cream company Halo Top is moving into their first-ever physical storefront space, opening on November 15 at the Westfield Topanga, with another opening at the Westfield Century City to follow. The golden-toned brand recently wrapped their space in some colorful “coming soon” paperwork at the mall, and reps for the company say both places should be online before the end of 2017.
Halo Top’s jump into the world of physical ice cream shops comes on the heels of the company’s domination of the retail market recently. Sales of the product have been so steep that Halo Top recently overtook Ben & Jerry’s and Haagen-Dazs as the most lucrative ice cream company on the market, and one that boasts much less sugar and more protein to boot. The cult phenomenon is now spawning media pieces on the best flavors from its line-up, and leading some to question just how healthy the whole thing really is.
Now the company, which still operates as a boot-strap organization from a co-working space in Fairfax, is looking to add a consumer-facing location for the first time, and is partnering with Westfield to make the dream come true. The first project at Westfield Topanga lands at the second floor dining area, says LA Times, and will offer soft serve varieties not previously seen by the company.
The company’s flagship location will land later this year at the Westfield Century City, a property is just now emerging from a massive, multi-million dollar overhaul that has brought in names like Shake Shack, La Colombe, Wexler’s Deli, and the immeasurably popular new Eataly. There is no official opening for the scoop shop there on the first floor, but expect something before 2018. In the meantime, Halo Top at Westfield Topanga arrives next week.