LA's New Dessert Goals Food Fest Is an Instagram Account Come to Life

Just when you thought everything that could transplant from New York to Los Angeles already had, here comes Dessert Goals, a new after-dinner festival filled with treats galore. The festival proved to be a sickeningly sweet hit back east, so founders Liang Shi and Miraya Berke have decided to test the West Coast waters.

The plan is for Dessert Goals to jump into the Cooper Design Space in Downtown this summer (June 17, to be exact), with room for hundreds of dedicated dessert fans throughout the day. The event will actually be staggering eaters so as not to overwhelm the space or the vendors with crowds, so they’ll be selling off tickets in 90 minute blocks that start at 1:30 p.m., 3 p.m., and 4:30 p.m.

If you’re curious about which vendors will actually be there, start with this line from the Dessert Goals team’s email to Eater:

The fest will feature a tightly curated range of the city’s top dessert vendors, hand-picked by Miraya and Liang to include both new and well-established purveyors of the most hyped, Instagrammable desserts in L.A. and beyond.

It’s safe to expect big, colorful options from places like Coolhaus, Amazebowls, and Milk Jar Cookies, though some folks like The Ring Ding Bar out of New York City will also be in attendance.

As you can see from the above images, part of the playfulness of the whole event is to be halfway in on the joke. There are staged backdrops around for guests to use when snapping pics of their fish-shaped soft serve, and in general the whole thing is supposed to have a very fun and lighthearted vibe. That’s similar to the upcoming Museum of Ice Cream in the Arts District, which is colorful and cool and weird for all the right reasons.

Early ticketing for Dessert Goals starts Wednesday, April 26, and costs $10 for general admission. There are also workshops on taking Instagram photos and building your online presence to become an influencer (that workshop is separate, and costs $50), and lots of other surprises in store. Tickets go on sale next week.

• Milk Bar, America's Greatest Sweets Shop, Lands in the Heart of Los Angeles [ELA]